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Declaration Brokerage is a New Jersey-based insurance agency formed in late 2013 to pursue a strategy of merging with retail insurance brokers in the Mid-Atlantic and Northeastern United States. Declaration Brokerage is sponsored by Capacity Coverage, one of the largest full-service brokerage groups in the nation, and Dowling Capital Partners, a private equity fund that invests primarily in the insurance industry.
Our goal is to empower small local agency businesses with advanced technology, expanded relationships with insurance carriers, more specialized resources, and
access to a broad variety of insurance products. We believe that this strategy of empowerment will help our partner agencies better serve their local clients and help increase overall quality of risk management available on their local level. Our aim is to help our partner agency owners increase their local employment opportunities and compete for more business in a more effective manner then they otherwise could without our resources. We also answer the pressing need for our agency owner partners to solve the issue of perpetuating their businesses, thereby helping to preserve their largest asset.
DO ANY OF THESE SCENARIOS
REMIND YOU OF YOURSELF?
A 62-year old agency owner has four kids – none of whom are in the $1.5 million business he has built up. His dad started the business – he joined after he got his MBA. He feels like he works 24/7 – and he is drowning. He wants to enjoy his life and make a good living – but not be saddled with all the responsibilities of being an owner.
A 52-year old agency owner is in business with his father (who is mostly retired) as well as other family members. But, he feels like he does all the work while they just collect their checks. Not to mention the deadwood bookkeeper who has been there forever that his family “loves.” He is frustrated and wants to know how he can restructure things fairly.
SQUASHED BY COMPETITORS
A 42-year old agency owner has built up a successful small business from the ground up. It used to be easier, but now he is finding he is getting pounded by his larger competitors because his company isn’t large enough to qualify with some large insurers. How can he compete if he is being closed out of the game?
There are a number of motivating factors that push people to merge their agencies – from family conflicts to feeling like you work hard but are not making enough money. Some people still want to stay in the business, others want to retire.
When Declaration does a transaction with your agency, we give you options that can end your frustration. We can put cash in your pocket and help you increase your income. Our most frequent structure is to merge 100% of your agency, and to give you an employment contract with high commission levels for both new and renewal business.
“What we’re trying to do is to CREATE A WIN-WIN for everybody.”
You not only gain from merging your agency, but you have the potential of making significantly more money. You are freed up from running the agency on a day-to-day basis. The additional commission you can make with the additional time you have goes into your pocket – not into your overhead, as it would if you remained an owner.
Or, you may decide it is time to retire. We will negotiate a fair price for your agency, which often includes keeping on key producers – possibly your family members or people you have groomed whose futures are still important to you. You can stay for as much or as little time as you would like.
DOES YOUR AGENCY FIT OUR PROFILE?
Size: $500,000 to $5,000,000 in revenues
Book of Business: Main street business (small to mid-sized commercial and personal lines), with business weighted toward commercial lines.
Location: New England, the Mid-Atlantic States and Ohio
WHAT WE'RE LOOKING FOR?
HOW DOES MERGING YOUR AGENCY FIT INTO YOUR
GOALS FOR THE FUTURE?
When Declaration Brokerage approaches an acquisition or new business partnership, there is no preconceived “plan” that we expect you to follow. We can be flexible in how we structure a transaction, how you are compensated, and how we manage the agency after the transaction. We want you to be our business partner and to continue to grow the agency. We will work with you to develop a business plan that is in our mutual interest. You will know your role, how you will be compensated, and how we plan to help both of us succeed.
WE GIVE YOU OPTIONS.
WE VALUE THE BUSINESS YOU HAVE CREATED.
Let’s be honest. Other large firms that want to buy your agency do a “complete gut job” – and eventually your firm will disappear. We value your the relationships your firm has built up over the years. We don’t want to tear your agency down – we want to build it up. Declaration manages back office functions like IT, accounting, HR, and reception. We aim to keep producers and selected customer service reps in place. And your opinion makes a difference in those decisions. Rather than cutting commissions or consolidating everything into one place, which other buyers tend to do, Declaration will work with you to create a comfort zone for the transition from stressed-out owner to profitable producer.
WE DON'T WANT TO TEAR YOUR AGENCY DOWN.
WE WANT TO BUILD IT UP.
How does merging your agency help you make more money? You can spend your time selling, not managing your employees’ problems. When you sell insurance products you earn a full commission without worrying about funding the agency’s overhead. With Declaration’s access to more insurers, you have more products to sell at more competitive pricing. Plus, you do not have to turn to wholesalers to access certain markets – which will increase your commissions.
© 2014 Declaration Brokerage, LLC. • All Rights Reserved.